With so many people opting out of overpriced cable and dish TV, the streaming video arena is the featured battleground. The news that Amazon is challenging YouTube for some of the attention and video advertising space is causing quite a stir. It was announced on Tuesday, May 10 that Amazon account holders are now able to upload original or licensed videos.
There are 4 ways to allocate the management of video using Amazon Video Direct:
- Free (with advertisements)
- Offer it as a subscription channel
- Available to rent or own
- For use with Amazon Prime memberships
The options are very similar to other video sites. What makes this announcement so interesting is that Amazon is taking on YouTube head to head, which is owned by Google, as well as Facebook Live. Not too many companies in the online space today have the clout to take on those two giants.
It remains to be seen how successful Amazon’s launch will be, but they definitely have the resources to give it a go. Amazon’s 1st quarter earnings report blew everyone away, doubling what the earnings estimates predicted.
This article from Fortune.com discusses the possible corporate partners for Amazon Video Direct and other information about the 3 tech giants: Google, Amazon, and Facebook.
Amazon, which has been steadily advancing on the video front, on Tuesday announced a new service called Amazon Video Direct that sounds more or less identical to YouTube. In other words, it’s a platform for video content of any kind, uploaded either by corporate partners or by individual content creators, with a variety of revenue-generating options built into the model.
As with YouTube, the lowest level of participation involves uploading your video in return for a share of the advertising revenue (55%, the same as YouTube). Creators can also offer their videos for sale or rental and get a share of that revenue. The next step is to sell access to a series of videos as a subscription through the Streaming Partners Program. For larger partners, Amazon offers participation in its Prime Video service, where they get paid a per-hour royalty fee.
In terms of corporate partners, Amazon is launching with content from a range of media outlets, including Conde Nast Entertainment, The Guardian, Mashable, Machinima (an early YouTube partner), and one of Jeff Bezos’s personal investments, Business Insider.
Read the full article here