YouTube Director Mix For Video Marketing

Assisting Businesses With More Tailored Ads YouTube has rolled out some new tools geared toward helping businesses improve their video advertising. One of the most intriguing is called Director Mix, which allows businesses to create bulk video ads targeting a variety of audiences, all from the same video clips. How does Director Mix work? Advertisers…

How Smart Are Smart Clothes?

Wearable Technology and Fitness The fitness industry is full of wearable products for people obsessed with working out. Options like watches, rings, and earbuds that can do everything from monitor your heart rate to counting your steps to making sure you get a good nights sleep are quite popular. These  fitness trackers and smartwatches are…

A Storm Is Coming…A Twitter Tweetstorm, That Is

What is a Twitter Tweetstorm? A Tweetstorm is a series of related tweets posted by a Twitter user in rapid-fire succession. It’s usually used to make a broad statement or commentary as a way to get around the 140 character limit. The problem is that these tweets can be hard to follow because they are all…

Will Artificial Intelligence Become Part Of Our Daily Routine

The Answer Is Yes…It Already Has When you think about artificial intelligence, it can bring about visions of science fiction movies with machines that take over the world. Is artificial intelligence (AI) is becoming more of a routine experience, similar to what owning a computer was like in the mid 90’s? Comparing AI, also known…

What To Expect With The iPhone 8 Launch

Potential Tech Included With The New iPhone 8 It’s not all that surprising that Apple is once again coming out with a new version of the iPhone. According to a number of sources, it has been leaked that the launch date for the iPhone 8 is set for September 12, 2017. The Wall Street Journal…

New Development For Google Maps – Q&A

Google Maps Continues to Morph For online search, Google Maps is becoming the go-to place for everything from finding a website, directions to a business, and reviews. You can see bike paths, check the traffic, and share your location with your friends. Google Maps allows you to contribute business information, and you can even become…

Technology and Education – A Match Made In Heaven?

Technology is an integral part of our lives, and the educational system is no different.  Schools are spending more than ever on tech, with over $3 billion per year being spent on digital content. In addition, public schools in the U.S. now provide an average of one computer for every five students and base much…

YouTube’s Mobile Video Sharing and Messaging Feature

As if sharing videos through text or email wasn’t good enough, YouTube has rolled out a new feature for mobile-only users that allows fans to share and chat with friends and family in private…without ever leaving the YouTube app. It works similar to the default messenger app with Android, allowing you to share a video…

The Shift From Products to Platforms

Finding a way to compete in today’s marketplace isn’t easy. Not only do you have to battle against the retail giants of the world, but finding a way to be noticed in the online space is another challenge in and of itself. The shift from products to platforms is one way entrepreneurs are gaining traction….

Memes – Best Practices for Marketing

Meme is a term you hear quite frequently in the online world, especially in social media circles. It is predominantly used by those that have grown up with the internet — hyper-connected millennials and their successors, Gen Z. The term meme came from Richard Dawkins, an evolutionary biologist, as a method of depicting a trend…

New Defense Against Hackers with IBM and z14 Mainframe

According to the National Security Agency (NSA) Data Center, there are 300,000 hacking attempts every day across the globe. That is completely insane! It literally means that there are 3.5 attempts every second to breach a security system and obtain information. Many people picture a hacker as a computer nerd sitting in a dark basement…

Machine Learning and Marketing In Today’s World

The old way of managing data, improving intelligence gathering, and creating more ways to be efficient in an effort to increase revenue, brand awareness and engagement is soon to be part of the marketing archives. In today’s wave of technological change, artificial intelligence (AI), machine learning (ML) and marketing are becoming intertwined. The two words are…