Schema Markup – Does my website need it?

What is Structured Data? If you work in the realm of website development, you have probably heard of the terms structured data, rich snippets, and schema markup. However, if you are a local business owner with a website, this might sound like a foreign language or at least something only programmers talk about. It really…

Are you using Google My Business Posts?

One of Google’s features released in mid-2017 is Google My Business (GMB) Posts. If you aren’t using posts yet, you should be! Posts allow you to showcase products, services, events, or special deals in conjunction with other Google platforms like maps and search. With GMB Posts tied to the other Google assets, you can easily expand your…

Benefits of Video Ads

Powerful Reasons To Choose Video Marketing Pay-per-click (PPC) advertising is an effective way to bring more traffic to a website landing page. It is an online model in which advertisers display their ads for products or services to entice people searching for those particular things online to click on their advertisement. With Adwords, each time someone…

Best Practices for Anchor Text Usage

Anchor Text Optimization Google changes its search engine algorithm approximately 500 – 600 times per year.  Most are minor changes, but occasionally they roll out an extensive update that substantially alters the online world. They recently confirmed a broad core update that took place last weekend. Due to this, some websites may note gains or drops, and it…

Digital Marketing Tips for Local Businesses

Building Your Online Presence By Catherine Park Marketing a small local business with a limited budget is not easy. However, if you are well versed with the internet, you can still market your business profitably with a small budget. Small businesses should never underestimate the power of internet marketing though they don’t sell products online…

How Important Are Online Customer Reviews?

The Influence of Local SEO and Reviews In today’s world where “mobile is king,” the importance of online customer reviews have taken center stage with shoppers. The stats show that before visiting a business, 90% of consumers check their online reviews to see what other people are saying. What’s even more amazing is that almost…

What Is Cloudflare and Should You Be Using It?

How Does Cloudflare Work? If you own a website, you should know that the loading speed of any webpage is extremely critical when it comes to someone checking out what you have to offer or abandoning your site to go elsewhere. People’s impatience with waiting on a page to load has become a major pain…

Google Announces Mobile Sites Will Be Indexed First

What Does Mobile-First Indexing Mean? If you are a business owner with an online presence, this week’s announcement by Google could affect your site’s ranking. Google officially started rolling out their mobile-first indexing algorithm this week, but what exactly does this mean? Some of the questions from business owners include “What do I need to…

Changes With Google Images

Searching for Images is Easier If you loved research back in College, you must have come across Google Scholar – a version of Google laying emphasis on research papers. Today, we have another Google variant, Google Images – a tool by Google that we people use to reverse search images. You want to share a…

SXSW Conference 2018 – What’s New?

Why Is This Year Different If you are part of the emerging technology scene, you are probably aware of the SXSW conference that happens annually in Austin, Texas.  SXSW (South by Southwest) is a festival in mid-March filled with technology, music, film, and interactive media, showcasing big-name profiles and celebrities from all genres, locations, and…

Onsite SEO vs Offsite SEO

Which SEO Component Is More Important? Online advertising has become a major component of today’s marketing strategies. If your business doesn’t have a digital presence, you are losing out on tons of potential customers. As of 2017, seventy-one percent of small businesses have a website, according to smallbusiness.com.  This is imperative considering a website is the…

Vero App – A Rising Star

Semi-New Social Media Platform Vero is an app that has big aspirations. It was founded by a Lebanese billionaire and a movie financier, and their plan is to take on the big social media giants. It was conceived because of users increasing annoyance with ads and controlling algorithms being enforced on sites like Facebook and…