Memes – Best Practices for Marketing

Meme is a term you hear quite frequently in the online world, especially in social media circles. It is predominantly used by those that have grown up with the internet — hyper-connected millennials and their successors, Gen Z. The term meme came from Richard Dawkins, an evolutionary biologist, as a method of depicting a trend…

New Defense Against Hackers with IBM and z14 Mainframe

According to the National Security Agency (NSA) Data Center, there are 300,000 hacking attempts every day across the globe. That is completely insane! It literally means that there are 3.5 attempts every second to breach a security system and obtain information. Many people picture a hacker as a computer nerd sitting in a dark basement…

Machine Learning and Marketing In Today’s World

The old way of managing data, improving intelligence gathering, and creating more ways to be efficient in an effort to increase revenue, brand awareness and engagement is soon to be part of the marketing archives. In today’s wave of technological change, artificial intelligence (AI), machine learning (ML) and marketing are becoming intertwined. The two words are…

Mobile Shopping Trends and Apps

The term m-commerce (mobile commerce) was being talked about as far back as 2014, but it started to become a reality in 2016 when mobile surpassed desktop usage. In a very short amount of time, the focus for retail stores and their marketing campaigns has shifted to mobile devices. As of October 2016, adults have…

Is Using Adwords Worth It?

Google seems to be the almighty and powerful ruler of the online world. They give away many of their products for free, making them a little hard to compete with, especially for small business startups. With all of their resources, including their brand value of 101.8 billion dollars, Google has become so dominant that it…

Amazon’s New Services & Acquisitions

Amazon, the online giant, has been busy lately and they appear to be somewhat unstoppable.  Right now Amazon is the third most influential stock with the S&P 500 behind Apple and Alphabet…some pretty elite company. Their shares have gone up 32% this year, including a 2.4% jump with their recent announcement  last Friday that they plan to buy…

Google’s Family Calendar – Part of the Family Library

I use my Google Calendar for everything from business and doctor appointments to birthday and anniversary reminders. In fact, I don’t think I could manage my busy life without it, and I can’t imagine going back to writing everything down on a physical calendar or in a planner. With the introduction of virtual assistants, you…

Apple’s Worldwide Developers Conference

If you are a fan of Apple products, it appears 2017 is going to be a big year. At Apple’s Worldwide Developers Conference, WWDC, they made some big announcements. iMac Pro, the most powerful Mac yet, is going to be released this December. Some of the most notable features are 22 teraflops of GPU performance, fast storage…

IFTTT Maker Tier for Applet Developers

If you haven’t heard of IFTTT, it stands for If This, Then That and is pronounced lift minus the l. What it means is that you can use platforms such as Facebook, Gmail, and WordPress to automate certain internet-connected activities. An example would be:  If I post a photo to Facebook, Then also add it to Google…

Using Quora Video to Answer Questions

The Q&A site, Quora, began testing the concept of using video to answer questions this past week.  This seems appropriate in a world where video dominates three-fourths of online traffic. The company was founded in 2009 by a couple of guys that used to work for Facebook, Adam D’Angelo and Charlie Cheever, and was initially popular only in the…

Microsoft’s Mixed Reality Platform

Microsoft recently announced their newest venture into the world of augmented reality, and it is creating quite the buzz. The platform has been dubbed “mixed reality,” referring to the process of superimposing holographic images on top of real life images. It was officially unveiled at Build 2017, the company’s annual developer conference, but has been in the works…

How Brain-Computer Interface Will Change Our World

Mark Zuckerberg is a big supporter in the future of virtual and augmented reality. So much so that his company is developing quite the futuristic concept. Even though they are predicting this idea to be at least five to ten years out, it has the tech world buzzing. He wants to develop glasses that will replace smartphones….