Comparing Google Assistant To Google Now

Upgrading To A Better Assistant Voice-activated digital assistants are everywhere these days, and one of the new kids on the block is the Google Assistant. Unveiled in May 2016 at Google I/O, it is a voice-controlled smart assistant that is considered to be an upgraded version of Google Now. Google Now, which was released in 2012 in…

Welcome To Facebook Local App

A Replacement For The Events App Facebook is rebranding its Events app as “Facebook Local”, which will help users find activities based on friends’ advice as well as info on Facebook business pages and their reviews, all by people you know and trust. Launched this week on Android and iOS in the US only, another goal…

Increasing Brand Awareness With Educational Video Content

Choosing The Right Video Marketing Strategy Utilizing video for teaching, learning, communication, as well as promotion is paramount in today’s high tech environment. For marketing departments, it isn’t just optional any longer…it’s a must-have strategy. One of the most searched keywords is “how to…”, and many individuals and companies have jumped on the bandwagon to…

Cloud Computing and SMBs

Managing Small to Medium Sized Businesses in the Cloud One facet of starting a new enterprise in today’s world requires building a framework to store, study, retrieve, transmit, and manipulate data. Small and medium sized businesses (SMBs) are often overwhelmed by a lack of expertise, resources, and time restraints when building their digital foundation. Most people utilize…

Building A Successful Mobile Campaign

Mobile Video Consumption Boosting your brand and increasing sales in today’s world requires reaching  people on the go, especially the 18 to 34 year-old crowd. On average, 98% of millennials report using their smartphone to watch video content, and they are much more engaged via mobile than when watching the same content at home on…

What is a Bumper Ad?

In the realm of online marketing and video, change is constant. One such case in point is the bumper advertisement. What is a bumper ad? Also referred to as snackable content, it is a six-second video that is short and sweet but still grabs the viewer’s attention, many times coming in a string of several…

Top Streaming TV Options

Saying Goodbye To Traditional TV More people than ever are cutting the cord from the traditional TV programming that forces you to subscribe to hundreds of channels just to be able to watch three or four of your favorite shows. It is not only young people that want to choose their own lineup of programs;…

Gesture Control Technology

Lazy or Innovative With technology advancing faster than ever, it has become an integral part of our daily lives. From smartphones to smart clothes, new ways are being developed to make our lives easier. I know this will give away a bit about my age, but I remember when you actually had to get up…

280 Characters Per Tweet

Double Down With Twitter We recently posted an article about a Twitter user who figured out a way to send a Tweetstorm in one single post instead of as individual conversation threads. Since it was discovered by accident, the Little Blue Bird wouldn’t comment on whether this technology would be implemented for everyone to use….

YouTube Director Mix For Video Marketing

Assisting Businesses With More Tailored Ads YouTube has rolled out some new tools geared toward helping businesses improve their video advertising. One of the most intriguing is called Director Mix, which allows businesses to create bulk video ads targeting a variety of audiences, all from the same video clips. How does Director Mix work? Advertisers…

How Smart Are Smart Clothes?

Wearable Technology and Fitness The fitness industry is full of wearable products for people obsessed with working out. Options like watches, rings, and earbuds that can do everything from monitor your heart rate to counting your steps to making sure you get a good nights sleep are quite popular. These  fitness trackers and smartwatches are…

A Storm Is Coming…A Twitter Tweetstorm, That Is

What is a Twitter Tweetstorm? A Tweetstorm is a series of related tweets posted by a Twitter user in rapid-fire succession. It’s usually used to make a broad statement or commentary as a way to get around the 140 character limit. The problem is that these tweets can be hard to follow because they are all…