Technology and Education – A Match Made In Heaven?

Technology is an integral part of our lives, and the educational system is no different.  Schools are spending more than ever on tech, with over $3 billion per year being spent on digital content. In addition, public schools in the U.S. now provide an average of one computer for every five students and base much…

YouTube’s Mobile Video Sharing and Messaging Feature

As if sharing videos through text or email wasn’t good enough, YouTube has rolled out a new feature for mobile-only users that allows fans to share and chat with friends and family in private…without ever leaving the YouTube app. It works similar to the default messenger app with Android, allowing you to share a video…

The Shift From Products to Platforms

Finding a way to compete in today’s marketplace isn’t easy. Not only do you have to battle against the retail giants of the world, but finding a way to be noticed in the online space is another challenge in and of itself. The shift from products to platforms is one way entrepreneurs are gaining traction….

Memes – Best Practices for Marketing

Meme is a term you hear quite frequently in the online world, especially in social media circles. It is predominantly used by those that have grown up with the internet — hyper-connected millennials and their successors, Gen Z. The term meme came from Richard Dawkins, an evolutionary biologist, as a method of depicting a trend…

New Defense Against Hackers with IBM and z14 Mainframe

According to the National Security Agency (NSA) Data Center, there are 300,000 hacking attempts every day across the globe. That is completely insane! It literally means that there are 3.5 attempts every second to breach a security system and obtain information. Many people picture a hacker as a computer nerd sitting in a dark basement…

Machine Learning and Marketing In Today’s World

The old way of managing data, improving intelligence gathering, and creating more ways to be efficient in an effort to increase revenue, brand awareness and engagement is soon to be part of the marketing archives. In today’s wave of technological change, artificial intelligence (AI), machine learning (ML) and marketing are becoming intertwined. The two words are…

Mobile Shopping Trends and Apps

The term m-commerce (mobile commerce) was being talked about as far back as 2014, but it started to become a reality in 2016 when mobile surpassed desktop usage. In a very short amount of time, the focus for retail stores and their marketing campaigns has shifted to mobile devices. As of October 2016, adults have…

Is Using Adwords Worth It?

Google seems to be the almighty and powerful ruler of the online world. They give away many of their products for free, making them a little hard to compete with, especially for small business startups. With all of their resources, including their brand value of 101.8 billion dollars, Google has become so dominant that it…

Amazon’s New Services & Acquisitions

Amazon, the online giant, has been busy lately and they appear to be somewhat unstoppable.  Right now Amazon is the third most influential stock with the S&P 500 behind Apple and Alphabet…some pretty elite company. Their shares have gone up 32% this year, including a 2.4% jump with their recent announcement  last Friday that they plan to buy…

Google’s Family Calendar – Part of the Family Library

I use my Google Calendar for everything from business and doctor appointments to birthday and anniversary reminders. In fact, I don’t think I could manage my busy life without it, and I can’t imagine going back to writing everything down on a physical calendar or in a planner. With the introduction of virtual assistants, you…

Apple’s Worldwide Developers Conference

If you are a fan of Apple products, it appears 2017 is going to be a big year. At Apple’s Worldwide Developers Conference, WWDC, they made some big announcements. iMac Pro, the most powerful Mac yet, is going to be released this December. Some of the most notable features are 22 teraflops of GPU performance, fast storage…

IFTTT Maker Tier for Applet Developers

If you haven’t heard of IFTTT, it stands for If This, Then That and is pronounced lift minus the l. What it means is that you can use platforms such as Facebook, Gmail, and WordPress to automate certain internet-connected activities. An example would be:  If I post a photo to Facebook, Then also add it to Google…